My slogan, “We’ll sweeten your day!” communicates that our products will satisfy a hungry customer. My logo communicates a feeling of simplicity and fun. The photo gives the viewers a preview of what kind of treats we can make.
The order the viewer sees the ad is the photo, up to the title, then to the slogan, to the logo, and finally the ad copy. A border was used to frame the work to keep it organized.
I made my logo in Adobe Illustrator using the pen tool to make the cupcake-like background. For the text, I used a bold font and made it arch upwards to give it emphasis. The border was made by using the rectangle tool.